STANDARD BANK: international strategy
South Africa’s largest bank was rolling out their international strategy across their teams, and needed a striking creative wrapper to support it: we called it a Winning Combination, matching one of Standard Bank’s global locations with an African scene. The client is very corporate, and this campaign pushed the brand a fair bit.
My role: concept creation with a copywriter, art direction on the executions.
Agency: WMW
Key visual, posters, microsite background and homepage banner.
