O2+NSPCC: online safety / Store pack
O2 teamed up with the NSPCC to help customers keep their kids safe online, and needed a strategy to facilitate conversations between O2 store employees and parents.
My role: I created a set of illustrated vignettes, and art-directed collateral.
Agency: WMW
4 key campaign visuals, conversation starter cards, score card and PPT presentations, team pack, launch and in-store collateral.
